Website pricing in Prague is confusing because nobody publishes it. Ask five providers and you get five "it depends" answers. Here are real ranges and, more usefully, what actually moves the price.
The Short Answer
| Option | Typical cost | Best for |
|---|---|---|
| DIY builder | 3,000 to 8,000 CZK per year | Testing an idea, very tight budget |
| Freelancer | 15,000 to 40,000 CZK | Simple sites, if you can manage the project |
| LocalRank managed website | 2,499 / 3,499 / 4,499 CZK per month | Local businesses wanting ongoing website care |
| LocalRank outright purchase | 34,900 / 49,900 / 69,900 CZK | Businesses wanting to own the completed website outright |
| Full agency | 40,000 to 200,000 CZK | E-commerce, complex apps, large brands |
What a small business website costs in Prague (2026)
Typical one-time price ranges in thousands of CZK; LocalRank shows the Starter outright-purchase price.
What Actually Drives the Price
Functionality, Not Page Count
Five simple pages cost roughly the same as three. What costs money is what the site does: online booking, payments, customer accounts, multi-location, inventory.
Languages
A Czech and English site is more than double the text work: translation, two sets of pages, and hreflang setup so Google serves the right version. Worth it in Prague, but budget for it.
Content
Photos and copywriting are the most commonly forgotten line item. Professional interior and food photography in Prague typically runs 5,000 to 15,000 CZK, and it changes conversion more than any design choice.
Integrations
Reservation systems, delivery platforms, newsletter tools, and payment gateways each add setup time.
Ongoing Costs Nobody Mentions
- Domain: roughly 200 to 400 CZK per year for a .cz
- Hosting: 1,000 to 3,000 CZK per year for a small business site
- Maintenance: updates, backups, and security, either your time or a monthly fee
- Changes: new prices, new photos, seasonal menus
Make sure you know who does these and what they cost before you sign anything.
What You Can Safely Skip
- Custom animations and scroll effects that slow the page down
- A blog you will never write
- A photo gallery with 200 images
- Live chat nobody staffs
- Anything described as "a platform" when you need five pages
Questions to Ask Any Provider
- What is the fixed total price, and what is explicitly not included?
- Who owns the domain, hosting account, and code afterwards?
- Can I edit text, prices, and photos myself?
- Is translation included or extra?
- What happens if I want changes after launch?
- Will the site be set up for Google Maps and local search?
If a provider will not answer question one, that is your answer.
Our Pricing
We publish ours rather than quoting case by case. LocalRank managed website plans are Starter at 2,499 CZK, Standard at 3,499 CZK and Scale at 4,499 CZK per month. Design, hosting, SSL, backups, technical maintenance and ongoing support are included. The initial service period is 12 months, followed by month-to-month service. Outright purchase costs 34,900 CZK for Starter, 49,900 CZK for Standard or 69,900 CZK for Scale, with ongoing maintenance and support separate. VAT is included in all listed LocalRank prices. Full details are on our managed website page.
Example Budgets for Common Prague Businesses
A useful budget starts with the job the website must do. The same number of pages can represent very different projects.
Restaurant or café
A small restaurant usually needs a homepage, current menu, gallery, contact page, reservation link, opening hours, and Czech and English content. The difficult part is not the page count; it is keeping menus, allergen details, seasonal hours, and reservation links accurate. Professional food photography may cost almost as much as the basic build, but it often has a direct effect on reservations.
Salon or barbershop
A salon needs service prices, treatment durations, staff profiles, examples of work, and a booking path that functions smoothly on mobile. If each staff member has a separate calendar or service list, integration and testing add time. Before requesting quotes, prepare one approved price list and decide which system will handle bookings.
Gym or studio
A gym may need timetables, membership options, trainer profiles, trial-session forms, and class booking. A static timetable is inexpensive; a live schedule connected to membership software is not. Ask whether the quoted price includes that connection and what happens if the gym changes software later.
Local professional service
An accountant, dentist, repair company, or consultant usually needs service pages, proof of expertise, an enquiry form, and location or service-area information. These sites often require more writing than photography. Separate pages for genuinely different services can help customers and search visibility, but creating dozens of nearly identical location pages is rarely worthwhile.
You can identify the essentials for any of these formats with the small-business website checklist.
How to Compare Quotes Properly
Two quotes with different totals may not cover the same work. Build a simple comparison sheet with one row for every deliverable:
- Discovery and planning
- Number of unique page layouts
- Copywriting and editing
- Czech and English translation
- Photography or image preparation
- Mobile testing
- Booking, payment, or form integrations
- Search setup and redirects
- Analytics and consent setup
- Training and post-launch support
- Domain, hosting, backups, and maintenance
Mark each item as included, excluded, or unclear. Then ask providers to resolve every unclear point in writing. A lower quote may still be right if you can supply polished text and photos yourself. A higher quote may be better value if it removes work that would otherwise delay the launch.
Pay attention to revision limits. “Unlimited revisions” sounds attractive but can hide an undefined process. A clear proposal should explain when you approve the structure, design, and final content. It should also state how requests outside the agreed scope are priced.
One-Time Price Versus Monthly Subscription
A one-time purchase gives a local business ownership of the completed website, while maintenance, edits, hosting and support are normally separate. A managed website subscription is a different service model: it combines the website with ongoing hosting, maintenance, security, agreed changes and support.
Compare the full service included rather than only the first invoice. For a managed subscription, check the initial term, hosting, maintenance, support and change allowance. For an outright purchase, include domain, hosting, maintenance and likely future changes in the comparison.
Ownership matters too. Ask what happens when the managed service ends and whether an outright-purchase option is available. LocalRank offers both managed subscriptions and outright purchase, so businesses can choose the model that fits them.
Where to Spend More—and Where Not To
Spend more on work customers can see or use:
- Original photographs of the premises, team, products, or finished work
- Clear writing that answers buying questions
- Fast mobile performance
- Reliable booking or enquiry flows
- Accessible, readable layouts
- Correct bilingual content
- Redirects and search setup when replacing an existing site
Be cautious about paying extra for decorative motion, a bespoke loading screen, complicated sliders, or a large number of pages with little useful information. These can increase cost and maintenance without increasing calls or bookings.
If you are unsure whether your current website justifies replacement, start with nine signs your Prague business needs a new website. Repairing a sound site may be the better investment.
A Realistic Payment and Delivery Process
Small projects commonly use a deposit followed by one or two milestone payments. The proposal should connect payments to clear outcomes, such as approved design or launch readiness, rather than vague percentages of completion.
A typical sequence is:
- Agree the goals, pages, functions, languages, and responsibilities.
- Pay a deposit so planning can begin.
- Approve the page structure and supply content.
- Review the design on mobile and desktop.
- Test forms, bookings, analytics, language switching, and redirects.
- Approve launch and pay the remaining balance.
- Receive access, documentation, and any agreed support.
Delays most often come from missing text, photography, translations, or internal approvals—not coding. A provider should tell you what they need and by what date. If your business has seasonal demand, work backwards from the desired launch and leave time for testing.
Hidden Costs to Put in Writing
Beyond hosting and maintenance, ask about premium fonts, paid plugins, reservation software, email delivery, cookie-consent tools, translation updates, and extra storage. None is automatically unreasonable, but recurring costs should never be a surprise.
Also ask who handles technical problems after launch. A brochure site may need very little ongoing work, while a site connected to payments or bookings needs active care. Decide whether support is included, prepaid, or billed when needed.
Finally, clarify tax. Confirm whether a quoted Czech price includes VAT and whether invoices will be issued in CZK. This makes comparisons fair and avoids a larger final invoice than expected.
Frequently Asked Questions
Is a cheap website worse for SEO?
Not automatically, but cheap sites are usually slow and thin on content, and both hurt. Speed and clear local information matter more than price.
Should I pay monthly or once?
Choose based on the service you need. An outright purchase suits businesses that want to own the completed website and arrange care separately. A managed subscription suits businesses that want hosting, maintenance, security, support and agreed ongoing changes handled together.
How much should I spend if I am just starting?
Enough for a fast, mobile-friendly site with clear contact details. Spend the rest on photos and your Google Business Profile.
Want a Straight Answer for Your Business?
Tell us what you need and we will give you a fixed price, not a range.
Sources
- LocalRank web development pricing, Prague
- BrightLocal — Local SEO statistics (mobile search and site speed behaviour)
- Google web.dev — page speed and Core Web Vitals